The objective in executing investors written investment mandates will maximize the “Risk / Reward” relationship, thereby producing financial returns that exceed clients expectations.

This will be achieved by taking positions within the Company’s two core service offerings, namely

• Fund & Investment - Investing directly into the Real Estate Funds under management.

• Portfolio Management - Operating under a private Portfolio Management structure against a written mandate

Initially, real estate investment positions will be concentrated within the UAE and will later diversify into the greater GCC region, thereby permitting the Asset Managers to take maximum advantage of the Company’s strong local dominance through its parent company trading activities.

The Market research supports this “home based” strategy as these markets are deemed to offer a more pronounced and shorter term recovery process, thereby offering exceptional strategic investment opportunities. The International markets will be accessed in a planned and controlled manner as and when they show signs of strong recovery and a confident net appreciation position.

Each Real Estate Fund under management adopts a specific investment strategy, be that regional based or asset class based, presenting a diversified opportunity of ensuring individual investors investment mandate is upheld and offering the opportunity of diversifying across investments during their natural “closed end” lifecycle.

The Company’s dictum – APPRECIATING CAPITAL – becomes even more relevant in this context.

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